ROLE: Architect

PROGRAM: Retail

AREA: 8,700 SF

LOCATION: Beverly Hills, California

Sam Edelman, a women's apparel brand based in New York, sought to expand its nationwide presence by opening more standalone shops and securing space within department stores. To kickstart this expansion, we collaborated with them to launch a new boutique prototype in Beverly Hills, unveiling a fresh spatial identity for the company.

The boutique's design is characterized by a captivating blend of contrasting elements. Rough and raw materials provide a sense of texture and authenticity, harmoniously balanced with sleek brass accents. Vibrant pops of color, aligned with the brand's visual identity, infuse the space with energy and create focal points. This prototype not only establishes a compelling environment for customers but also serves as a blueprint for future Sam Edelman locations, ensuring consistency and brand recognition.

Work Completed while at A+I in NYC, Photography by Magda Biernat